Merlin Connect provides a streamlined, API-driven solution that removes the complexities traditionally associated with licensing quality music. It’s designed to bring the transformative impact of independent music to both startups and scaleups alike.
Platforms want access to quality music, but face a slew of challenges in navigating the complexities of music licensing. Even just a basic question: who do I contact?
Once you decide to go this route, licensing quality music directly is incredibly time-consuming and expensive, if not impossible.
If you can, integrating music has significant operational hurdles.
That’s why many platforms settle for production music – i.e., background music with no recognizable artist and no fanbase – that results in low user engagement and limited impact.
With a tailored approach to licensing, streamlined operations, and strategic support, Merlin Connect enables you to harness the power of independent music in groundbreaking ways.
Merlin represents the leading independent labels, distributors, and other rights holders—the largest collection of independent music in the world. Merlin Connect seamlessly unlocks a curated selection of their quality music, making it available to emerging platforms. But Merlin Connect is more than a licensing deal, it’s an innovation hub, a growth engine, and a strategic partner invested in each platform’s success.
Simplified Access: Leading independents commit a curated selection of their quality music to Merlin Connect partnerships. This music is fully cleared, offering platforms a convenient one-stop solution for licensing.
Effortless Integration: Receive content via Merlin’s API. Why build complex delivery integrations when you can seamlessly pull it down?
Culture: Quality music infuses your platform with authenticity, creating a deeper cultural connection with your audience. This is powered by Merlin Connect’s uniquely diverse catalog of independent music.
Community: Engaging music experiences build a more dynamic and connected community. Merlin Connect provides access to independent artists with built-in fanbases to grow your community.
Catalyst: Create the next generation of platform innovation. Merlin Connect provides the access, tools, and support necessary to build transformative and engaging experiences.
Please ensure you satisfy the following requirements before applying for Merlin Connect consideration:
Merlin Connect is designed to alleviate the challenges platforms face when attempting to license quality music. We provide a diverse, but limited catalog of music from across Merlin’s global membership.
You have familiarity with oauth2 tokens and webhook setup.
Sign up for our newsletter to receive occasional updates from Merlin.