Member Led. Music Focused.

Who We Are

Merlin provides independents the means to own their future. We are a member led, music focused organization. We provide digital music licensing for the leading independents across the globe. Members benefit from Merlin’s premium deals, but work directly with key digital partners, to help them compete at the highest levels. Merlin’s collective approach has enabled our membership to grow to represent 15% of the global market share.

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Who You Are

Our membership consists of independent labels, distributors, and other rights-holders from around the world, representing tens of thousands of labels and hundreds of thousands of artists from every country. The genres represented by our members span the spectrum – from hip hop to Afrobeats, ambient to alternative, Latin to pop, and R&B to rock. Merlin is for independents that want to own their future and ensure their rights are properly valued.

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Who We Are

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Who You Are

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What We Do

After we strike a premium deal, Merlin works collaboratively with our digital partners to drive additional benefits to our members while delivering value back to our digital partners. The benefits to our members include:

Admin fee of 1.5% ››
Free to join and no other fees
Transparency for members into deal terms
Equity and breakage paid out in a fair manner
Participation in deals is voluntary
New members typically see an increase in performance on key digital partners
Tools and incremental opportunities

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Who We License

Merlin has premium deals with more than thirty digital music services around the world and is in conversations with dozens more. This includes Alibaba, Anghami, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, iHeart, Jaxsta, JioSaavn, KKBox, Mixcloud, NetEase, Pandora, ROXi, Slacker, Snap, SoundCloud, Soundtrack Your Brand, Spotify, Tencent, TikTok, Triller, VEVO, Yandex, and YouTube Music.

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What We Do

Admin fee of 1.5% ››
Free to join and no other fees
Transparency for members into deal terms
Equity and breakage paid out in a fair manner
Participation in deals is voluntary
New members typically see an increase in performance on key digital partners
Tools and incremental opportunities

Learn More

Who We License

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Our Merlin membership enables us to lead and champion our own digital relationships, but we still have a highly connected and respected partner to help us better enable our digital relationships. Merlin can support Reach through an extra set of eyes on marketing campaigns to inclusion in beta tests. It is Merlin's collective approach that ensures we have first access and the best access.

Katie Alberts, SVP of Operations
Reach Records (USA)
Member Since 2018
Merlin gives us access to deal terms and marketing opportunities which we simply wouldn’t get if we tried to negotiate deals with DSPs ourselves. Merlin is crucial to our business and provides exceptional value for their services.

Ron Edwards, Commercial Director
Mushroom Music Group (Australia)
Member Since 2008
Our deal with Merlin has been key to help us deliver added value to our clients. From marketing actions with platforms and webinars to new services, Merlin understands the needs of the independent community and has been a true companion to our journey.

Maria Ines Quintana, Global Marketing Director
FaroLatino (USA)
Member Since 2014
Merlin helps our business grow by providing expert services, while we focus on our creatives.

Olakunle Oladehin, Founder
TuneAfrique (Nigeria)
Member Since 2018
Merlin gives us the ability to think outside-the-box as a music business and focus on our growth. With the music industry landscape ever-evolving, we look forward to continuing to work with Merlin and grow as a community.

Patrick Zajda, Co-Founder & CEO
Lullify (USA)
Member Since 2019