Our Merlin membership enables us to lead and champion our own digital relationships, but we still have a highly connected and respected partner to help us better enable our digital relationships. Merlin can support Reach through an extra set of eyes on marketing campaigns to inclusion in beta tests. It is Merlin's collective approach that ensures we have first access and the best access.Katie Alberts, SVP of Operations
Reach Records (USA)
Member Since 2018
Merlin gives us access to deal terms and marketing opportunities which we simply wouldn’t get if we tried to negotiate deals with DSPs ourselves. Merlin is crucial to our business and provides exceptional value for their services.Ron Edwards, Commercial Director
Mushroom Music Group (Australia)
Member Since 2008
Our deal with Merlin has been key to help us deliver added value to our clients. From marketing actions with platforms and webinars to new services, Merlin understands the needs of the independent community and has been a true companion to our journey.Maria Ines Quintana, Global Marketing Director
FaroLatino (USA)
Member Since 2014
Merlin helps our business grow by providing expert services, while we focus on our creatives.Olakunle Oladehin, Founder
TuneAfrique (Nigeria)
Member Since 2018
Merlin gives us the ability to think outside-the-box as a music business and focus on our growth. With the music industry landscape ever-evolving, we look forward to continuing to work with Merlin and grow as a community.Patrick Zajda, Co-Founder & CEO
Lullify (USA)
Member Since 2019
JOOX and Merlin Announce Licensing Agreement, Expanding Access and Driving Value to Audiences
April 7, 2021Merlin is excited to announce a new licensing agreement with JOOX, a leading music streaming platform in Asia. JOOX is a new strategic partner...
NetEase Cloud Music and Merlin Extend Strategic Partnership in China
March 31, 2021Merlin is proud to announce the extension of our strategic partnership with NetEase Cloud Music, a leading interactive music streaming service...
The Path to Merlin Membership
March 9, 2021We’re excited you’re interested in learning more about joining Merlin. In order to potentially qualify for membership, applicants need to satisfy...
Merlin Promotes Chaida Kapfunde to Director, Technology & Business Solutions
February 8, 2021Merlin, the world’s largest and most trusted digital licensing partner for independents, has promoted Chaida Kapfunde to Director, Technology...
Merlin Member Updates – FaroLatino
February 4, 2021In recent months, we’ve had the privilege to interview many of our members about the COVID-19 pandemic and how it has impacted the music...
Merlin Promotes Chris Tarbet to Director, Commercial Partnerships
February 3, 2021Merlin, the world’s largest and most trusted digital licensing partner for independents, is proud to announce the promotion of Chris Tarbet to...
Merlin Member Updates – Hopeless Records
January 28, 2021In recent months, we’ve had the privilege to interview many of our members about the COVID-19 pandemic and how it has impacted the music...
Merlin Welcomes Euphoria Media Group as a New Member
January 20, 2021Merlin is pleased to welcome 81 independent labels, distributors, and other rights-holders as new members in 2020. These new members, like all of...
Merlin Member Updates – Aparataje
January 20, 2021In recent months, we’ve had the privilege to interview many of our members about the COVID-19 pandemic and how it has impacted the music...
Merlin Welcomes Many Hats Endeavors as a New Member
January 13, 2021Merlin is pleased to welcome 81 independent labels, distributors, and other rights-holders as new members in 2020. These new members, like all of...
Merlin’s Celebrate Music Event
January 13, 2021If you missed our Celebrate Music event on January 13th, you can watch an event recap above, or watch a recording of the full event below. Thank...
Merlin Member Updates – !K7
December 30, 2020In recent months, we’ve had the privilege to interview many of our members about the COVID-19 pandemic and how it has impacted the music...
“Our Members’ Success Is Our Success”: Merlin Makes Key Hires to Deliver More Value to its Growing Member Base
December 4, 20202020 has been a dynamic year of challenges, innovation, and hard work for Merlin, the independent’s digital music licensing partner. In January,...
Tencent Music Entertainment and Merlin Renew Multi-Year Licensing Agreement
October 26, 2020Tencent Music Entertainment Group (Tencent Music or TME, NYSE: TME), the leading online music entertainment platform in China, and Merlin, the...
Merlin: Enabling Provocative Music Since 2008
September 21, 2020Written by Jeremy Sirota Independent music is provocative. It can be audacious, disruptive, and defiant. Independent music can shake you out of...
Amuse Joins Merlin To ‘Secure The Most Artist-Friendly Terms’ from Spotify, TikTok and More
July 8, 2020Fast-growing, Stockholm-based distribution company Amuse – which also runs its own in-house record label – has joined independent collective...
Merlin Promotes Charlie Lexton to Chief Operating Officer
April 28, 2020In an expanded role, Lexton will continue to oversee Merlin’s deal-making efforts. New remit includes oversight of Merlin’s Data Analytics...
Merlin and TikTok Agree to a Landmark Global Music Licensing Partnership
January 23, 2020Merlin, the digital licensing hub for the world’s independent music sector, has entered into a multi-territory partnership with TikTok, the...
Merlin Appoints Jeremy Sirota as the New Chief Executive Officer
January 8, 2020Sirota joins from Facebook’s Music Team Merlin diversifies its board, adding eight new executives from Australia, Brazil, Nigeria, the...
Boomplay And Merlin Bring the World’s Best Independent Music to Africa
December 10, 2019A landmark licensing partnership with Merlin, the global digital rights agency for the independent label sector, will ensure that Boomplay,...
