Insights Reports
Merlin’s mission is to ensure that our members have the resources they need to compete at the highest level. We are always looking for new and innovative ways to provide members with additional benefits based on collective value, and this is the ethos behind the Merlin Insights initiative.
The financial and usage trends data generated under Merlin deals comprises a unique set of recorded music data – one of the largest in the world. This creates a one-of-a-kind opportunity to provide Merlin members with exclusive insights to help make better decisions for their businesses.
Each member receives insights reports for the deals in which they’re opted into.
See below for a list of reports:
Upcoming Reports
Spotify Renewal Impact Report
Spotify Quarterly Q4 (February 2026)
YouTube Quarterly Q4 (February 2026)
Catalogue and Frontline Dynamics and Trends (March 2026)
Impact of User-Centric Royalties on Deezer and SoundCloud (June 2026)
Recently Released Reports
YouTube Quarterly Q3 (December 2025)
Available to members in Merlin’s YouTube deal.
- The first in a new series of reports, this report covers quarterly reporting data available to Merlin members.
Spotify Quarterly Q3 (October 2025)
Available to members in Merlin’s Spotify deal.
- This report covers quarterly reporting data available to Merlin members.
Spotify Quarterly Q2 (August 2025)
Available to members in Merlin’s Spotify deal.
- This report covers quarterly reporting data available to Merlin members.
Spotify Discovery Mode II (September 2025)
Available to members in Merlin’s Spotify deal.
- A follow-up to Merlin’s previous report on the impact of Spotify’s Discovery Mode, this report analyzes a longer period of time and explores additional hypotheses.
Need to Know: Pandora (June 2025)
Available to members in Merlin’s Pandora deal.
- A one-page report sharing key information about the Pandora platform and its audience in the US.
Spotify Quarterly Q1 (May 2025)
Available to members in Merlin’s Spotify deal.
- This report covers quarterly reporting data available to Merlin members.
Spotify Monthly Performance Update (December 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
Spotify Monthly Performance Update (November 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
Market Focus: Mexico
Available to members in Merlin’s Spotify, Deezer, Meta, and YouTube deals.
- This report provides an overview of the Mexico market across 4 key DSPs. This is a modular report, so members only receive insights relevant to the deals they are opted into.
Spotify Monthly Performance Update (October 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
YouTube Unwrapped (October 2024)
Available to members in Merlin’s YouTube deal.
- This report provides an analysis of developments in YouTube performance over the past 12 months.
Spotify Monthly Performance Update (September 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
Spotify Monthly Performance Update (August 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
Asia Market Focus: India (August 2024)
Available to members in Merlin’s Spotify, Meta, and JioSaavn deals.
- This report is a deep dive look at platform trends and growth in India across several Merlin partnerships.
Spotify Monthly Performance Update (July 2024)
Available to members in Merlin’s Spotify deal.
- This report covers the most recent month of reporting data available to Merlin members.
Spotify Unwrapped: Platforms Trends and Growth (June 2024)
Available to members in Merlin’s Spotify deal.
- This report begins with an analysis of developments in Spotify performance over the past 12 months.
- In this report members will find figures covering Spotify’s growth across markets and products offerings, aggregated Merlin-level changes in performance, and insights around emerging stories on the platform.
What Are Words Worth? The Impact of Track Titling on Meta Performance (April 2024)
Available to members in Merlin’s Meta deal.
- This report explores why music performs so different on social media platforms as compared to traditional streaming services.