Insights Reports

Merlin’s mission is to ensure that our members have the resources they need to complete at the highest level. We are always looking for new and innovative ways to provide members with additional benefits based on collective value, and this is the ethos behind the Merlin Insights initiative. 

The financial and usage trends data generated under Merlin deals comprises a unique set of recorded music data – one of the largest in the world. This creates a one-of-a-kind opportunity to provide Merlin members with exclusive insights to help make better decisions for their businesses.

Members receive reports based on the Merlin deals they have opted into.

Upcoming Reports

Catalogue and Frontline Dynamics and Trends (Q2 2026)

Impact of User-Centric Royalties (Q3 2026)

Regular Quarterly Reports on Spotify and YouTube (next editions covering Q1 2026)

Recently Released Reports

YouTube Quarterly Q4 (March 2026)

Available to members in Merlin’s YouTube deal.

• This regular report series provides performance analysis and benchmarking against Merlin averages, giving members a unique insight into trends on this key platform.

Spotify Quarterly Q4 (February 2026)

Available to members in Merlin’s Spotify deal.

• This regular report series provides performance analysis and benchmarking against Merlin averages, giving members a unique insight into trends on this key platform.

Spotify Deal Analysis (January 2026)

Available to members in Merlin’s Spotify deal.

• Analysis of the initial impact of the 2025 Merlin x Spotify deal.

Spotify Discovery Mode (Part II; September 2025)

Available to members in Merlin’s Spotify deal.

• The second Merlin report on the impact of Spotify’s Discovery Mode, looking at the impact of the mechanic both at an overall revenue level and breaking down the impact for different track types.

Need to Know: Pandora (June 2025)

Available to members in Merlin’s Pandora deal.

• A one-page report sharing key information about the Pandora platform and its audience in the US.

Market Focus: Mexico (April 2025)

Available to members in Merlin’s Spotify, Deezer, Meta, and YouTube deals.

• This report provides an overview of the Mexico market across 4 key DSPs. This is part of an occasional series focusing on interesting developments in important markets.