Insights Reports

Merlin’s mission is to ensure that our members have the resources they need to compete at the highest level. We are always looking for new and innovative ways to provide members with additional benefits based on collective value, and this is the ethos behind the Merlin Insights initiative. 

The financial and usage trends data generated under Merlin deals comprises a unique set of recorded music data – one of the largest in the world. This creates a one-of-a-kind opportunity to provide Merlin members with exclusive insights to help make better decisions for their businesses.

Each member receives insights reports for the deals in which they’re opted into.

See below for a list of reports:

Upcoming Reports

Spotify Monthly Performance Update (October 2024)

Available to members in Merlin’s Spotify deal.

• This report covers the most recent month of reporting data available to Merlin members.

Recently Released Reports

YouTube Unwrapped (October 2024)

Available to members in Merlin’s YouTube deal.

• This report provides an analysis of developments in YouTube performance over the past 12 months.

Spotify Monthly Performance Update (September 2024)

Available to members in Merlin’s Spotify deal.

• This report covers the most recent month of reporting data available to Merlin members.

Spotify Monthly Performance Update (August 2024)

Available to members in Merlin’s Spotify deal.

• This report covers the most recent month of reporting data available to Merlin members.

Asia Market Focus: India (August 2024)

Available to members in Merlin’s Spotify, Meta, and JioSaavn deals.

• This report is a deep dive look at platform trends and growth in India across several Merlin partnerships.

Spotify Monthly Performance Update (July 2024)

Available to members in Merlin’s Spotify deal.

• This report covers the most recent month of reporting data available to Merlin members.

Spotify Unwrapped: Platforms Trends and Growth (June 2024)

Available to members in Merlin’s Spotify deal.

• This report begins with an analysis of developments in Spotify performance over the past 12 months.
• In this report members will find figures covering Spotify’s growth across markets and products offerings, aggregated Merlin-level changes in performance, and insights around emerging stories on the platform.

What Are Words Worth? The Impact of Track Titling on Meta Performance (April 2024)

Available to members in Merlin’s Meta deal.

• This report explores why music performs so different on social media platforms as compared to traditional streaming services.