Member Feature: MVD Entertainment Group
The Merlin Member Feature Series is a monthly series showcasing companies from across our global independent membership of record labels, distributors, artist management companies, and other rightsholders. This month’s piece features MVD Entertainment Group.
MVD Entertainment Group is a full-service music and movie distribution company, exclusively representing thousands of audio and visual products for DVD, Blu-ray, CD, vinyl, and digital rights, worldwide.
Founded in 1986, MVD initially built a large catalog of exclusively distributed audio-visual content on DVDs, with special strength in music concert films, horror movies, documentaries, comedy, cult classics, and much more. In 2006, MVD entered the audio distribution business and soon thereafter merged with Big Daddy Music Distribution, picking up a large catalog of CDs, vinyl and digital audio rights.
Chris Callahan, SVP Sales: “MVD’s mission is to serve artists and audiences. As a true independent, Merlin has helped us achieve just that – serving the artist, audience, filmmakers, and music and film buffs alike.”
MVD stays on the cutting edge of new media with a huge catalog of audio and visual digital rights, and by nurturing its direct relationships with the major digital and VOD platforms. MVD works with a variety of up-and-coming platforms as well and actively pursues new relationships.
In addition to physical, digital and international distribution, MVD also offers a suite of robust marketing and PR services designed to maximize visibility and increase the sales of its priority releases, including retail marketing (in-store promotions, co-op advertising, listening stations, positioning, digital/social advertising, etc.), and in-house publicity campaigns that target top-tier reviewers and media outlets.
Zach Fischel, SVP Label Relations: “Being a member of Merlin has helped MVD in innumerable ways; from creating opportunities to grow our business and expand awareness of our artists, to giving us a platform to network effectively within the global independent music community, and everything in between. We appreciate Merlin for the work they do for the indie sector, constantly fighting for indies to have similar deals with DSPs as the majors do. We’re looking forward to continuing our successful partnership for many years to come.”
MVD has a dedicated, long-time staff of industry professionals who work closely with the record labels and film companies on its roster to ensure accurate and transparent reporting, high-quality inventory management, and on target sales and marketing strategies. MVD’s passion for great music and film, and its stability and long history of delivering above expectation, has ensured the continued growth of the company, even during some of the most challenging times.
