Merlin Promotes Jim Mahoney to SVP, Member & Partner Success

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Merlin, the largest and most trusted digital licensing partner for independents, has promoted Jim Mahoney to SVP, Member & Partner Success. As head of the department, he oversees a growing global team based in New York, London, and Tokyo. Mahoney will help Merlin to cultivate deeper relationships between its members and its digital partners across the globe, and drive success throughout the independent music ecosystem.

“The mission of Merlin—supporting the independent entrepreneurs who nurture the careers of the world’s best musicians and the digital partners who connect those artists with their fans—is both my professional calling and a personal passion for me. I am privileged to work every day with such a talented community and the opportunity afforded to me by the Merlin team and our Board.”

– Jim Mahoney, SVP, Member & Partner Success

Mahoney steps into the role from his previous position as VP, Global Operations. He joined Merlin in 2014 as U.S. General Manager, where he oversaw the establishment and growth of the organization’s North American operation. Since then, his responsibilities and skills have grown to represent the needs of labels, distributors, and rights-holders from around the world. He has played an integral part of Merlin’s revenue and membership growth, as well as building trust with the organization’s digital partners.

Prior to his tenure at Merlin, Mahoney served for seven years as VP of A2IM, the non-profit trade association for U.S. independent labels. Mahoney also served on the SoundExchange Board of Directors from 2012–2014.

Mahoney’s roots in the independent music industry run deep. A native New Yorker, he became immersed in the world of hip-hop music at a young age, helping to introduce rap music to the local market while he attended Syracuse University and working at its student-run radio station. 

It was only natural that his journey would take him into the independent label and distribution sector. Mahoney has served as President of Fat Beats Records & Distribution (working with Atmosphere, Black Milk, and RJD2), Senior Director of Urban Product at Roadrunner Records (working with MC Breed and producer Domingo), and National Director of Marketing and Promotions at Profile Records (working with DJ Quik, Camp Lo, Smoothe Da Hustler, Nine, Special Ed, and Run DMC).

In 2019, Mahoney was named as one of Billboard’s Indie Power Players.

“The entire industry knows there is no greater advocate who understands the needs of independents, no better leader in driving our partnerships with digital music services, and no stronger voice for our members,” said Jeremy Sirota, CEO of Merlin. “Not only is Jim a decent, honest and trustworthy person, he has been a true partner to me since the day I stepped into this role.” 

About Merlin

マーリンは無所属に彼らの未来を所有する手段を提供します。 Merlinは、メンバー主導の音楽中心の組織であり、世界中の主要な独立系企業にデジタル音楽ライセンスを提供しています。メンバーはマーリンのプレミアムディールの恩恵を受けますが、主要なデジタルパートナーと直接連携します。私たちのメンバーシップは、独立したレーベル、ディストリビューター、その他の権利所有者で構成されており、世界中のあらゆる国の数万のレーベルと数十万のアーティストを代表しています。 Merlinは、デジタルパートナーと協力して作業し、それらのデジタルパートナーに価値を還元し、メンバーに他の段階的なメリットをもたらすことを目指しています。

マーリンのアプローチにより、メンバーシップは世界市場シェアの15%を表すように成長することができました。 Merlinのメンバーシップには、Amuse、Armada Music、AVL Group(CD Baby、DashGo、FUGAを含む)、AWAL、Beggars Group、Cinq Music Group、Dim Mak、DistroKid、Domino、Entertainment One、Epitaph Records、Foundation Media、KontorNewなどの独立系企業が含まれます。 Media、Mad Decent、Monstercat、Mushroom Music、Ninja Tune、[PIAS]、Pony Canyon、Secret City、Secretly、Symphonic Distribution、Sub Pop、Ultra Records、Vydia、その他数百。

Merlinは現在、Alibaba、Apple、AWA、Boomplay、Deezer、Facebook / Instagram、JioSaavn、KKBox、NetEase、Pandora、Snap、SoundCloud、Spotify、Tencent、TikTok、Triller、Yandex、YouTubeMusicなどの30を超えるデジタルサービスを扱っています。 、そしてさらに数十人と会話しています。

マーリンはロンドン、ニューヨーク、東京にオフィスを構えています。

Find out more at www.merlinnetwork.org

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