Merlin, the world’s largest and most trusted digital licensing partner for independents, is proud to announce the promotion of Chris Tarbet to Director, Commercial Partnerships. In his elevated position, Tarbet will lead the global team that supports and empowers Merlin members to maximize their opportunities with digital partners, driving incremental value to Merlin’s members from existing partners, as well as helping to maximize new partnerships. In 2020, Chris’ team led Merlin integrations with new partners including Apple, Snap, and Triller. Tarbet previously headed the organization’s Global Member Operations division.
Tarbet joined Merlin in 2015 as Technical Operations Manager. He arrived with a wide range of practical and operational expertise to share with Merlin members worldwide. Chris has since been instrumental in the growth and management of the Member Operations (now Commercial Partnerships) team, helping to ensure that each member’s participation in a deal is fully optimized by assisting them in using all of the tools and opportunities provided by partners and implementing processes and systems of scale that better connect Merlin’s partners and members. He has a deep level of support across the membership base, as well as strong respect from across Merlin’s digital partners — where he continues to lead Merlin’s operational relationships.
March 2016 saw Tarbet included in Music Week’s “30 Under 30” list showcasing the brightest young executives building the future of the music business. The publication highlighted Tarbet’s outstanding knowledge of digital music rights and applauded his significant contributions in helping labels around the world grow their revenues on multiple digital platforms, such as YouTube, Spotify, and SoundCloud.
Chris previously worked for Rightster (formerly Base79), where he developed particular expertise in the management of the YouTube CMS in his role as Business Development and Music Partner Manager.
“I’m beyond pleased with Chris’ growth since he joined Merlin and this well-deserved recognition,” said Jim Mahoney, SVP, Member & Partner Success. “His work and dedication are central to Merlin fulfilling its role as the bridge connecting the world’s leading independent music companies to the many opportunities provided to our members and their artists by our digital partners.”
Merlin les proporciona a los independientes los medios para ser dueños de su futuro. Merlin es una organización centrada en la música dirigida por sus miembros que ofrece licencias de música digital para los principales independientes de todo el mundo. Los miembros se benefician de los acuerdos premium de Merlin, pero trabajan directamente con los servicios digitales. Nuestra membresía consiste de sellos independientes, distribuidores y otros titulares de derechos, que representan a decenas de sellos y de artistas de todo el mundo. Merlin trabaja en colaboración con nuestros socios digitales, devuelve valor a esos socios y busca generar otros beneficios incrementales para nuestros miembros.
El enfoque de Merlin ha ayudado a crecer la membresía hasta representar el 15% del mercado de música a nivel global. La membresía de Merlin incluye independientes como Amuse, Armada Music, AVL Group (incluyendo a CD Baby, DashGo y FUGA), Beggars Group, Cinq Music Group, Dim Mak, DistroKid, Domino, Entertainment One, Epitaph Records, Foundation Media, Kontor New Media, Mad Decent, Monstercat, Mushroom Music, Ninja Tune, [PIAS], Pony Canyon, Secret City, Secretly, Symphonic Distribution, Sub Pop, Ultra Records, Vydia, y cientos más.
Merlin now has deals with over 30 digital services, including Alibaba, Apple, AWA, Boomplay, Deezer, Facebook/Instagram, JioSaavn, KKBox, NetEase, Pandora, Snap, SoundCloud, Spotify, Tencent, TikTok, Triller, and YouTube Music, and is in conversations with dozens more.
Merlin tiene oficinas en Londres, Nueva York y Tokio.
Obtenga más información en www.merlinnetwork.org
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