LAGOS, NIGERIA and LONDON, UK – DECEMBER 21, 2021 – Boomplay, Africa’s leading music streaming service and Merlin, the independent’s digital music licensing partner, today announced an expansion of their licensing agreement that will extend the availability of Merlin members’ music catalogue to 47 additional countries in Africa.
In 2019, Merlin signed a licensing deal covering 11 countries with Boomplay, which now has over 60 million Monthly Active Users and boasts a rich and expansive catalogue of over 65 million tracks, housing the most extensive catalogue of African content globally. The expansion of Boomplay’s licensing deal with Merlin will give millions more African music lovers across the continent access to the best local and international music from Merlin members’ incredibly diverse catalogues.
Boomplay has been at the forefront of helping the African music industry unlock its full potential by securing successful partnerships with the world’s largest labels and distributors, actively supporting artists through various promotions and sponsorships, amongst others, and facilitating collaborations that aim to ease data costs for music lovers in Africa. This expansion, along with Boomplay’s recent partnership with Billboard that enlists Boomplay’s streams as part of the data that informs the prestigious Billboard Charts, reaffirms their commitment to ensuring African music is heard worldwide.
This licensing expansion also emphasizes Merlin’s commitment to drive new value for its members, including access to new audiences across Africa, while offering a richer music experience for Boomplay users.
Boomplay’s Director of Content & Strategy, Phil Choi, said “As our user base and service grows rapidly across the continent, it’s important that we have the right partners to continue on this journey with us, and to grow and support the local music industry. As the world leader in independent music rights, we’re delighted that Merlin shares the same vision as us and together with Boomplay’s advantages in the digital music sector and Merlin’s top-quality catalogue of songs, we can look forward to a striving music eco-system for many years to come.
Charlie Lexton, Merlin’s COO, added, “Through this expanded partnership, Boomplay users from the newly opened territories can now access Merlin members’ extensive catalogue of homegrown and international music across all types of genres and an array of languages. We are excited to see Boomplay grow their reach and offer their service to new users across Africa.”
About Boomplay
Boomplay is a music streaming service provided by Transsnet Music Limited. The company has regional offices in Nigeria, Ghana, Kenya, Tanzania, Cote d’Ivoire and Cameroon. The service is available globally on mobile through the Google Play Store for Android, App Store for iOS and on the web via www.boomplay.com. Boomplay has over 60 million Monthly Active Users (MAUs), with a catalogue of over 65 million songs.
Sobre Merlin
Merlin proporciona a los titulares de derechos independientes los medios para ser dueños de su futuro. Merlin es una organización centrada en la música y dirigida por miembros que ofrece licencias de música digital para los independientes de todo el mundo. Los miembros se benefician de los acuerdos premium, pero trabajan directamente con los socios digitales. Nuestra membresía consiste de sellos independientes, distribuidores, y otros titulares de derechos, representando miles de sellos y artistas de cada país del mundo. Merlin trabaja en colaboración con socios digitales, le ofrece valor a esos socios digitales, y busca incrementar beneficios para nuestros miembros.
Merlin tiene oficinas en Londres, Nueva York, Carolina del Norte, Países Bajos y Tokio.
Obtenga más información en www.merlinnetwork.org
For more information
For Merlin:
Dawn Kamerling
For Boomplay:
Tosin Sorinola / Artiste & Media Relations
Tosin.sorinola@transsnet.com
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