Today, Pinterest announced new partnerships with Merlin and other major rightsholders to bring today’s top artists and music on the platform.
This partnership expands Pinterest’s existing royalty-free music library to include licensed tracks, powered by 7Digital, the leading B2B digital music solutions platform. Additionally, Rumblefish is providing Pinterest with music metadata and license management services.
Being able to add known and trending songs to Idea Pins has been a top request from creators. It will enable them to engage more deeply and creatively with their audience, unlocking new ways for them to inspire through their content with music expression.
In addition to the new catalog of music and artists, now available on iOS and Android, Pinterest also rolled out a new music UX to make it even easier for Pinners and creators to find and add their favorite tracks to Idea Pins. This new experience will give users the ability to search for their desired track by song title, artist, or keyword.
“This partnership has been a truly collaborative process to visualize how Pinterest creators can make music a more integral part of their experience on the platform. We are excited to make independent music—the most consumed content in the social music space—part of Pinterest’s exciting feature. Merlin members are excited to see the content that emerges from it.”Jeremy Sirota, Merlin CEO
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