The Merlin Team

Contact us

Merlin Global Team

Joined in 2019 (before Merlin, worked at Sony Music, iTunes Japan and Spotify). Passionate about activating trade between the Japanese and global music industries! First live concert: RC Succession.

Akira Nomoto, General Manager, Japan
Learn More

A keen piano player who moonlights as a neo-classical and indie electronic composer and producer in my spare time. When I'm not analysing the mysteries of data you can also find me cycling around a beautiful London park, jamming to my favourite artists as well as all the new music I can find, or immersed in a comedy, history or thrilling drama audiobook.

Alex Mason, Data Analytics Coordinator, London
Learn More

Merlin has improved my music appreciation beyond all recognition! Love cooking, walking, gardening and playing tennis. New skill acquired this year: kayaking on the river amongst the swans, beautiful.

Annie Eagland, Financial Accountant, London
Learn More

Flew from Greece, and driven by my passion for solving problems with powerful tools, landed in Merlin where we build innovative solutions for the music industry. Love a good riddle and a good salsa! First album ever purchased is Green Day - American idiot, and of course if I'm not in the office you'll probably find me either chatting with friends or on the dance floor!

Apostolos Koutronas, Software Developer, London
Learn More

Growing up in the vibrant glow of London’s light, I fell in love with being surrounded by the emerging music, arts and culture that the city had to offer. Inevitably then, I realised at an early age that I was going to pursue a path which had the creative industries at its core. With a head for numbers, I found my feet in Music Finance, and now thrive in being a source of the logic and coordination that enables people in the scene to recreate their wildest dreams in our reality.

Banita Matharoo, Finance Assistant, London
Learn More

I’ve always loved music and have an embarrassingly broad music taste, so I was thrilled when I started working for Merlin, and was able to interact with so many different types of music. Since joining I've been inspired to learn to play guitar (with the aim to join the Merlin House band and not get stuck with a tambourine). When I’m not in the office you could find me exploring London, or in a coffee shop.

Beth Lindsay, Merlin Coordinator, London
Learn More

Over 15 years’ experience in the tech world as a software developer, programme manager and leading an organisations technical strategy. I’ve also always had a passion for creativity, finding ways to express myself through music and writing code.

Chaida Kapfunde, Director, Technology & Business Solutions, London
Learn More

Long time music-obsessive, record collector, promoter and technology geek. Forever thankful to have the opportunity to turn these passions into a career and proud to work with the incredible breadth of music that passes through the Merlin membership.

Chris Tarbet, Director, Commercial Partnerships, London
Learn More

Formerly a recording and touring musician and label co-founder who's happy to still be working in independent music, donning a new hat here at Merlin. I love poetry, sci-fi, thrifting, and long walks through Queens in search of delicious foods.

Daniele Yandel, Member Relations & Commercial Partnerships Coordinator—North America, New York
Learn More

A childhood obsession with only tolerating music made 20+ years before I was born, I’ve luckily broadened my music tastes quite a lot since then and am known for keeping extensive lists of my favourite new artists. I’m so thankful to have the opportunity to celebrate independence on a daily basis and love working with our fantastic members. When I’m not at work, you can find me down the pub.

Emma Robinson, Senior Manager, Member Operations, London
Learn More

Picked up a guitar at 15 and now almost have more guitars than I have fingers! Avid foodie and wannabe home cook so I'm always in the kitchen rustling something up. I enjoy many genres but I'm usually nodding to metal or prog. Outside of the office you can find me hunting around for a good restaurant or at a badminton session.

James Choo, Finance Manager, London
Learn More

I'm a (self-proclaimed) karaoke queen, dog lover, terrible cook, and most importantly, big music fan. In my years in the music industry, I've found a love for helping amazing artists and their music thrive, and I am happy to continue to do so for all of our Merlin members.

Janely Fernandez, Member Relations and Commercial Partnerships Manager, New York
Learn More

Having worked in grant funding and artist management, I joined Merlin for its shared ethos of supporting and empowering independent music. Outside of work, I'm part of the composition/production duo ‘bloodmoon’, writing for clients including VICE, Al Jazeera and Tesla. I also love travel and am looking forward to tackling Everest Base Camp with my partner in 2022!

Joe Danher, Member Relations Coordinator, London
Learn More

I began playing drums at the age of 8, later learning to play guitar, which grew my interest in music production. Most nights you will find me recording music or binge watching the latest Netflix series. I am always on the lookout for interesting music gear.

Joseph Cortes, Reporting Assistant, London
Learn More

I enjoy listening to a range of music genres but mostly alternative/rock. When I'm not in the office, you can usually find me in the kitchen baking or out for a walk in the countryside with my dogs.

Kate Standen, Reporting Manager, London
Learn More

I first heard my favorite album ‘Addicted’ by Devin Townsend at University, since then I’ve been well and truly hooked on everything he does. When I’m not in the office you can find me at the gym, on my bike or constructing some sort of crafty creation. I’m a big lover of winter sports, heavy metal and a lockdown gardener!

Katie Eckett, Manager, Business & Legal Affairs, London
Learn More

A Korean born and raised in Japan who spends more than 1/10 of a year (literally) listening to music. I would like to contribute to create a progressive music ecosystem that utilizes modern technologies, and benefit all players - especially for the artists. Also a die-hard football fan.

Kwi Soo Shin, Member Relations & Commercial Partnerships Coordinator, Tokyo
Learn More

Tech enthusiast and lover of all things music. You'll catch me rocking out on the guitar, drums, bass, piano or synth. When not working I'm exploring the world, from skiing down a mountain to enjoying local pubs. Always pushing forward and developing new technology, with a focus on good code, sleek design and efficient workflows.

Luke Aitkins, Front-End Developer, London
Learn More

Trained in economics and film I somehow landed in the independent music industry 8 years ago. In Merlin I found a place where I can help the independents achieve their goals through the power of data, insight and analytics. Love a good spreadsheet, sci fi films (or any genre for that matter) and playing sports.

Marta de la Hoz, Head of Data Analytics, London
Learn More

Loves creating software that deals with those issues that takes up all of your time. Can sometimes be found mudlarking on the banks of the Thames, looking for great dive spots along the coast or just searching for fossils.

Nico Loubser, Developer, London
Learn More

Started out on piano, then found my way to the cello, guitar, and drums. Began my career playing guitar for a Bollywood singer. Love scheming up new ideas to support creatives. Find me on a mountain bike or lost in a history book when I'm not in the office.

Pavan Vasdev, Senior Manager, Strategic Initiatives, New York
Learn More

As an expert in the YouTube environment, I help members maximise the value of their usage of the platform and its CMS.

Quentin Martins, Commercial Partnerships Manager, London
Learn More

I came to Merlin just after graduating from university, with the hopes it was the perfect place for a music label nerd wanting to make some first steps in the music industry. I’ve now dabbled in a few different roles before settling down in our Commercial Partnerships team. After work, find me at a gig (perhaps even on stage), or reading a heavy book on cultural studies.

Poppy Waring, Commercial Partnerships Coordinator, London
Learn More

Ryan joined the Merlin business and legal affairs team in 2014 and is dedicated to helping independents achieve best in class deals. Best gig: dancing to a frenzied drum watching RATM in Lisbon, 2008. First album: Cool Runnings soundtrack.

Ryan McWhinnie, Senior Director, Business & Legal Affairs, London
Learn More

15 years royalty veteran (and counting!). First concert ever attended was unfortunately called 'MTV's Five Night Stand'! Passionate about Mental Health & Wellbeing in the workplace. You would find me out on long walks or in the gym, otherwise hibernating in a corner of a room with a non-fiction book.

Selina Ali, Royalty Reporting Manager, London
Learn More

I’m a lifelong music lover & started my music industry career at Glassnote Records in 2018 where I worked as a digital production coordinator turned project manager until April 2021. Extracurricular activities include watching old episodes of Buffy the Vampire Slayer, cry-singing to Phoebe Bridgers’ album Punisher & ordering overpriced Thai food at least once a week.

Shannon Bradley, Member Relations & Commercial Partnerships Manager, New York
Learn More

Finding identity through music one track at a time. From playing Indian classical music to discovering UK garage as a teenager, and everything in between. Can be found wandering around an arts and crafts shop or trying out a new recipe.

Shrina Patel, Director, Business & Legal Affairs, London
Learn More

Born in Leeds, raised in Amsterdam – I’m a trained vocalist, worked as an Artist Manager and eventually found my way to Merlin where I manage the development of our internal Product suite. I love a good puzzle, find anything brain related fascinating, and in my free time you’ll find me mentoring young creatives who want to enter the industry.

Sim Virdi, Product Manager, London
Learn More

I love spending my time playing guitar and producing music on the computer. I’m really enthusiastic about electronic, hip hop and indie music. And when I’m not working, I am often watching a film or finding the next programme to binge.

Tom Curtis, Reporting Assistant, London
Learn More

How it started: 8 years ago, finance graduate trainee with zero practical experience
How it’s going: experienced finance team leader with knowledge gained across a diverse group of companies. At Merlin I get to run numbers in a context I’m passionate about. I’m told the music world is like no other. So the learning continues. Talk to me about: travel, running, Lebron James and of course finance.

Vincent Moyo, Head of Finance, London
Learn More

Executive Leadership Team

Helen Alexander qualified with a BSc (Hons) in Biochemistry from Glasgow University, before leaving Scotland to travel to London, qualifying as a Chartered Accountant in 1991. Joining Merlin in 2016 as Finance Director, she is now the CFO proudly overseeing a team five times bigger than when she started! Musical influences range from The Boomtown Rats to Hugh Jackman.

Helen Alexander, CFO, London
Learn More

Business-oriented, commercially astute entertainment industry executive. Specialist in exploitation of music/digital rights. Over 20 years’ industry experience in the international music industry. Highly numerate and creative problem solver. Experienced and effective negotiator. History of successfully leading complex and high value negotiations. Long term participant in the transformation of the music industry from a physical to digital business.

Charlie Lexton, COO, London

Jim Mahoney is Merlin’s SVP of Member and Partner Success. He originally joined the team in 2014 to establish the organization’s North American office. An indie lifer, Mahoney's career includes roles as VP of A2IM, Board member of SoundExchange and senior executive positions at Fat Beats Records & Distribution, Roadrunner Records and Profile Records. His adult life and career can be directly traced back to the opening moments of Run-DMC’s “Rock Box”.

Jim Mahoney, SVP, Member & Partner Success, New York
Learn More

Born and raised on the beaches of Orange County, Jeremy has surfed his way through music and technology his entire life, including executive roles at Warner Music and the Facebook music team. Today, he’s the CEO of Merlin, the member-led, music-focused organization that helps empower independents to own their future.

Jeremy Sirota, CEO, New York
Learn More

Senior Executive, Enterprising Leader, and Forward-Thinking Advisor with a distinguished record of success in converting complex business problems, unmet consumer needs, and disruptive concepts into profitable and award-winning ventures.

Dave Hansen, Executive Chairperson
Learn More

The Merlin Board*

Alexandria Hock

Board Member
SVP of Business & Legal Affairs – Better Noise Music ››
USA

Carlos Mills

Board Member
Founder & CEO – Mills Records ›› 
Brazil

Chan Kim

Board Member
Founder & CEO – Fluxus ››
South Korea

Darius Van Arman

Board Member
Co-Owner – Secretly ›› 
USA

Emmanuel De Buretel

Board Member
Founder – Because Group ›› 
France

Horst Weidenmueller

Board Member
CEO – !K7 ››
Germany

Justin West

Board Member
President – Secret City Records  ››
Canada

Katie Alberts

Board Member
SVP of Operations – Reach Records ›› 
USA

Marie Clausen

Board Member
Head of N.A. & Head of Global Streaming – Ninja Tune ›› 
USA

Martin Mills

Board Member
Chairman – Beggars Group ›› 
UK

Masahiro “Jack” Oishi

Board Member
CEO – Danger Crue ›› 
Japan

Merida Sussex

Board Member
Co-founder – Stolen Recordings ›› 
Australia

Michael Ugwu

Board Member
Founder & CEO – Freeme Digital ›› 
Nigeria

Michel Lambot

Board Member
Co-President – [PIAS] ›› 
Belgium

Pieter van Rijn

Board Member
CEO – FUGA ››
The Netherlands

Chris Maund

Advisory Board Member
COO – Mushroom Labels and Mushroom Music Publishing ››
Australia

Jason Peterson

Advisory Board Member
Chairman – GoDigital Media Group ››
USA

Nando Luaces

Advisory Board Member
Founder – Altafonte ››
Spain

* The Merlin Board is an advisory committee to the statutory directors of Merlin’s holding company, Merlin Network (Global Independent Digital) Company Limited by Guarantee