Colin Daniels (41) started in the music industry as an international product manager for Australian importer MDS - a division of Mushroom records.Moving into A&R in the early 90s, Daniels helped set up Mushroom Records UK before returning back to Australia to be General Manager at the rapidly growing MDS.Towards the turn of the millennium Daniels became Head of A&R for EMI Australia then moved on to become the Senior Director of A&R for EMI Records Europe. After a stint as the CEO of Vicious Pty Ltd which included street wear clothing label Vicious Threads, Daniels moved on to take on his current role as Managing Director of Inertia Pty Ltd in 2007.Daniels is also a founding patron of the Australian Music Prize.